J-Bird Style Guide

Logo

• Square Lockup

  This is the default lockup for the logo. Any time we have the space and the need to show all info about J-Bird, we'll use it:

  

• Horizontal Lockup

  When we primarily have horizontal space to work with, we'll use this version:

  

• Icon Only

  The icon can stand alone when used in a context that otherwise identifies J-Bird (e.g. on social media accounts), or when going for an understated look:

  

Colors

• Black

  Hex: #0c0c0c
  RGB: 12 12 12
  HSB: 0 0 5
  CMYK: 74 67 66 85

  

• Gold

  Hex: #dec262
  RGB: 222 194 98
  HSB: 46 56 87
  CMYK: 14 20 74 0

  

• Silver

  Hex: #cbcbcb
  RGB: 203 203 203
  HSB: 0 0 80
  CMYK: 20 15 16 0

  

Type

• Headlines

  Headlines are set in Source Sans Pro Bold and rendered in all uppercase:

  Holistic

• Supplemental Info

  Supplemental info can be set in Source Sans Pro Bold at smaller sizes with increased spacing, also rendered in all uppercase:

  Lab tested

• Subheadlines

  Subheadlines use Crimson Text Italic:

  Hand Crafted

• Body Text

  Body text is Source Sans Pro Regular:

  J-Bird takes pride in delivering patients a variety of holistic, medicinal products, all held to the highest standards of quality.